The salesman appeared

The salesman appeared absolutely delighted with her visit and calmed her fears saying “Am I glad to see you Ma’am, you’re just in the nick of time with your gold. We betrouwbare corona testen are offering really good prices as gold is still in huge demand”. What Alice had placed on the counter was a watch. The guy took the watch to the back of the store and gave it a seemingly thorough examination with a small magnifying glass called the goldsmith’s loupe. “Sorry, this is of no use Ma’am its only gold plated. It’s not the actual stuff”. He actually pointed out places where the gold color had peeled off through wear and tear in corners. His advice to Alice was either to retain the watch or simply donate it to the store which Alice did without a second’s thought.

The other item on sale was a longish necklace that Alice’s mother had worn in the good old days. The salesman peered at it closely and appeared to perform some tests involving rubbing and applying some solution or so on. He finally raised his head and beamed a reply “This is a good one; I’ll offer an honest price of $650 for it right away”. Alice, to tell you frankly was a bit relived after the watch episode and trusted the storekeeper enough to take his word in the matter as final and she accepted the offer straight away without contesting the price. She did not even bother to enquire what the market value for gold was that day.

As the days went by Alice came to see many enticing advertisements and offers appearing on TV and even online when she browsed the net, and gradually it dawned on her that there may have been more to selling her gold than jumping at the first offer that fate placed in front of her. To get to the bottom of the gold selling business my husband and I visited a well-known gold trader downtown who had more than thirty years’ experience trading gold, both wholesale and retail. We asked for his advice and this is what he had to tell us.

Unlike the normal customer the gold trade itself pays very little attention to advertisements and commercials that spew offers by the ton, many of which are downright dishonest. The genuine trader has no need for subterfuge and false publicity. His wares and his skills are transparently on display and so is the real market price of gold in his store. In fact the more that a firm spends on publicity the less you are likely to get while selling your gold. Billboards and TV commercials cost thousands of dollars to publicize and all that money a store pays has to be recovered from some source and that source is usually the unsuspecting public!

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