The Internet is full of articles and reviews about practically every type of product under the sun. While the reward of researching through heaps of articles might seem worthwhile, sometimes the chore of spending several hours comparing and contrasting different models and brands and trying to weigh all the pros and cons as you work through the process is not. People spend hours researching products they know they need to buy, but with plenty of detailed reviews out there, why must it take so long to make a choice among all the options? The answer has product review to do with the dynamics of the common everyday review, or what might better be referred to as the “passive” review.
In most cases, once someone has written a product review, it remains static – that is, updates are seldom made in order to account for any factors that may have changed over time, such as a firmware update for an electronic device or a design flaw that wasn’t resolved until after the original review was published. And unless the reader can contact the reviewer directly, there may be specific key questions the reader might have that were left unanswered. And so the reader inevitably moves on to the next review. The rest of the research process is more or less the same with the reader going back to skim over certain articles again as needed. Aside from reading the data about the performance of the product, its features, and its weaknesses, the reader is reading between the lines to evaluate the trustworthiness, any agenda that might seem biased, and the competency level of the author’s ability to piece together a solidly coherent review. Then there’s the business of conflicting opinions between reviewers? What causes one reviewer to rate a product very high while another finds nothing but faults and oversights with that same item? These concerns belie the shortcomings of the “passive” product review.
Nearly everyone knows a person who is brilliant at jumping online, sifting the useful info from the useless verbiage, quickly gauging the competency of the reviewer, and instinctively knowing which questions to ask next and where to get the answers. Perhaps you are this person and relish the constant intrusive requests for help by friends and friends of friends or you might fancy your skill equates to a curse of sorts. It’s undeniably true that the technique of efficiently scanning and skimming through review articles to find that perfect product that fits like a glove is a real art. And this art is in high demand within a thriving marketplace of everyday consumers. To put it simply: there needs to be an easier method of locating the products that will consistently meet the expectations of the buyer. An effective approach to solving this problem is the “active” product review.
The “active” product review differs from the “passive” approach by engaging the reader so that he or she becomes a participant during the review process. Instead of going in blind on a brand spanking new Red Ryder carbine-action, two hundred shot Range model air rifle with a compass in the stock and a thing which tells time because of a hypothetically paltry 3.5 star review, why couldn’t one simply state his or her questions and concerns up front, much like walking into an actual store and having a one-on-one discussion with a salesperson. Although in the end, the Red Ryder BB gun might turn out to suit its owner just fine, it would have been more helpful to be able to discuss any pertinent questions and concerns about that type of product with a 3rd party prior to pulling the trigger on the purchase.
An online service that offers free customized product reviews for people who have a few questions about a certain product, but require a little more depth than your average question-and-answer site would be an immense help for those who don’t want to spend time pouring over product reviews. A service that accumulates existing reviews and condenses this relevant information down into a snapshot of the product would be useful to many. Its main purpose: to save people time while helping them to feel more confident and more in control about the purchases they make online and less like they are taking a shot in the dark. After all, you never can tell when some nasty ricochet action is likely to take your eye out. Oh and to all those expert researchers out there who would rather outsource the burden of being coerced into helping their father’s brother’s nephew’s cousin’s former room mate select that perfect new shiny gadget, or even a non-gadget for that matter, referring them to an “active” product review service just might get you that peace of mind you’ve been dreaming about.
Free “Active” Product Reviews At ShakedogRevs.com [http://www.ShakedogRevs.com].
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